My experience has been focused on qualitative research, both usability tests and ethnographic research. I have performed moderated and unmoderated test to gain results related to my research questions. I love to find the true voice of the user and relay their message to my team.
A solid research structure starts here, with the foundation of supporting data and clear goals. I work with designers, product owners and other key stakeholders to find what it is they would really like to discover via user research. From this conversation, I am able to set the scope, purpose and details surrounding the test(location, time etc.). Next, I look for any data that might exist surrounding the topic. This data can be found in A/B testing, analytics, and past user tests. Once the foundation has been set, I am able to move on to scripting my test.
Writing a Script:
While it can be tempting to use lofty language in a business setting, as a user researcher I find it important to discover what speaks to the user. When writing a script I aim to start softly with open-ended questions and clearly setting up a concept, then deep dive into the details, and finally resurface with questions focused on general viewpoints. This is the typical arc that I create within a script, however it is not always the best approach. I stay flexible within script writing and I always keep my research questions handy so that I can be sure to stay on track.
Recruiting and Testing:
I have recruited amplifiers, creators and value receivers often matching them up with specific personas. Recruiting participants for a test usually involves a well thought out screener. I like to make screeners that are difficult for users to guess what the ‘right’ answer is. The complexity of the screener all depends on the test goals and who we need to talk to. Once we have found the right people, either by being confident in running a screener on an unmoderated test or keeping in close contact via email with those we have found for moderated sessions, it’s time to test! The process for testing varies depending on the project, but it’s equally important to stay on track and be flexible when conducting user research.
Book a meeting room and grab your sticky notes! After conducting a successful test, the time comes to get all of the key insights onto sticky notes and develop them with further supporting insights. I start by placing my research questions at the top of a wall, from there I start writing out all the key things I noticed across the interviews and stick them under the questions that they relate to. Once I feel I have most of my notes on the wall I start to organize them into a pyramid. The key insights sit on the top with supporting insights below. From here I can form conclusions and write a complete analysis of the study.
When presenting user research, I am presenting the voice of the user in a clear and focused manner. I stay energetic and honest as I deliver the research conclusions. The insights I’ve gathered from users help my stakeholders best develop the company in the right direction. I want to be able to give feedback on all the research questions and provide design direction as well as suggestions for further testing if it is necessary.